In 2021, according to a report from the China Data Center of the Ministry of Culture and Tourism, people spent more time on cultural consumption, with art experiences and visits to cultural venues integrated into their daily lives. In spite of the impact of the covid-19 epidemic on offline cultural activities in recent years, people continue to be enthusiastic about cultural activities, and many continue to participate in locally conducted activities to enjoy their free time.

According to the report, the proportion of cultural consumption below 200 yuan per capita (38.6%) in 2021 is on the decline, while the proportions of 201-400 yuan (31.5%) and 401-600 yuan (18.6%) are rising. People's attitude toward cultural consumption is positive, which indicates that this market has a bright future.

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